A program called "Dealer Matching Funds" was launched in January 2007 and has provided tremendous support for the Pursuit of Potential. Together, we have generated millions of dollars for children's charities in the dealers' communities.
Lexus also supports charitable programs that cover a wide range of initiatives. The Lexus Eco Challenge, Champions for Charity golf events and the Cedars-Sinai Board of Governors are just a few. Each of these charities has its own unique approach in improving the lives it touches. In conjunction with our dealers, Lexus is proud to give back to communities and help improve the world.
Detailed program and registration information for the Lexus Eco Challenge is available at www.scholastic.com/lexus. This year, students will be competing for $500,000 in grants and scholarships.
Since the program began in 2007, more than 16,000 students nationwide have participated in the program. The students have taken on a wide range of ecological issues from building a biodiesel processor for a village in Haiti to propagating coral for pet shops in a lab to protect the oceans. Their approaches demonstrate a meaningful contribution to their education and their communities.
The Final Challenge requires teams to reach beyond the local community and inspires environmental action around the world through innovative ideas that are communicated to a wide audience.
In addition to the contest portion of the Lexus Eco Challenge, the program also provides standards-based supplementary educational materials so teachers can integrate creative lesson plans into their classrooms to teach students about the environment. The materials, developed with Scholastic, are designed to align with national teaching standards for science, social studies, civics and language arts. For each of the challenges, lesson plans and teacher instructions—including questions to help guide a discussion about the challenge topic, facts about the topic and guidelines for a specific classroom project—are available.
The Lexus Eco Challenge is part of The Lexus Pursuit of Potential, a philanthropic initiative that generates up to $5 million in donations each year for organizations that help build, shape and improve children's lives.
The Lexus Champions for Charity is a series of golf tournaments hosted by Lexus dealerships in their communities to help support local charities. Lexus has been committed to this program since Lexus was established in 1989.
These tournaments give local golfers the opportunity to compete and raise money for their charity. They also have the opportunity to bid at the charity's auction for a place in the National Championship event at the historic Pebble Beach Golf Links® [1].
On a nationwide basis, Lexus Champions for Charity has generated nearly $200 million for charities through more than 3,600 events. Last year, 31,000 golfers participated in 187 Lexus Champions for Charity tournaments across the country. The growing support and continuous success of this program is a true testament to our dealers and their communities' commitment to enriching others' lives. Lexus is honored to be a part of these events and the communities that support them. Together, we will make a difference.
| Notable Charities: |
| Boys and Girls Club of America |
| Cystic Fibrosis Foundation |
| National Multiple Sclerosis Society |
| Ronald McDonald House Charities |
| American Diabetes Association |
| March of Dimes |
| American Cancer Society |
| YMCA Lexus is a proud sponsor of the Cedars-Sinai Board of Governors. It is a group of more than 400 community leaders who have committed their vision, leadership and support to the advancement of Cedars-Sinai Medical Center, its medical programs, leading-edge research and community outreach. By partnering with the Board of Governors, Lexus is able to help support and equip world-class scientists to explore the vital frontiers of medical research. Breakthroughs into new diagnostic methods and treatments are the goal in battling diseases like cancer, heart disease and Alzheimer's. The annual Board of Governors Galas are star-studded evenings. To add to the exciting evening, Lexus donates an LS 600h L hybrid luxury sedan that is part of a drawing that helps raise hundreds of thousands of dollars each year. The Board of Governors has benefited from tremendous support in its community. In just six years, Lexus has helped generate more than $1.5 million for Cedars-Sinai Board of Governors. Currently, the funds raised benefit the Board of Governors Heart Stem Cell Center, which focuses on new ways to use stem cells to regenerate the ailing heart. By using advanced cell-based treatments such as those involving the patient's own stem cells, the Center will strive to provide innovative alternatives to traditional drugs, heart transplantation and implanted devices. Together with Cedars-Sinai, we are moving closer to improving the quality of life for all patients. Once again, Lexus and the United States Golf Association® are proud to support Hook A Kid On Golf, a charity that provides communities throughout the country with the tools and resources to start their own youth golf programs. "This relationship provides the perfect opportunity for young people to learn the fundamentals of golf, as well as develop skills that will help them in life: patience, persistence and integrity," said Dave Nordstrom, Lexus vice president of marketing. Founded in 1990 by the West Palm Beach, Florida-based National Alliance for Youth Sports, Hook A Kid On Golf encourages youngsters to learn the game and continue to play, while instilling in them an understanding of golf's rules, etiquette and history. The USGA assisted with the creation of the program by providing a $90,000 start-up challenge grant and continues to provide support. "Lexus and the USGA's generous donation to the Hook A Kid On Golf program will provide the next generation of would-be golfers greater access to the game," said Caitlin Autwell, Director for Hook A Kid On Golf. "This contribution will help make a difference in many children's lives." |
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