Thursday, August 4, 2011

Meet Dr. Eric Sohn. Lexus LX 570 owner

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A Lexus LX 570 owner explains how eDestination helps him stay on schedule and, sometimes, a few minutes ahead of it.


DR. ERIC SOHN has a busy life. Actually, “busy” is a tremendous understatement, because the Spokane, Washington, geriatrician is the medical director for six adult care homes, a partner in a traveling X-ray company, and the weekend driver for his three older kids, who each compete in different sports. Oh, and he and his wife have a 7-week-old daughter named Isabella.

So how is this busy doctor able to keep pace with this schedule, besides what we assume is a great deal of willpower and an internal clock that counts down by the millisecond? He points to eDestination[1] as one reason.

A Lexus owner for more than a decade, Dr. Sohn opted for and tried eDestination a year ago, when he was planning a five-hour trip across Washington state[2]. “The first time I used eDestination was on a trip to a state soccer tournament in Tacoma,” he explains. “My 11-year-old son, Brady, is on a soccer team here in Spokane that travels all over the state.”

For the doctor, planning the trip was as simple as sitting down at his computer and logging on to LexusDrivers.com. “I was able to go online and put in the hotel, restaurants, and where and when Brady’s soccer games were being held. I put them all in a folder, downloaded it to my LX, and it went right into my nav.”

The Tacoma trip was a success for a couple of reasons: Brady’s squad beat another highly touted soccer team and eDestination worked without a hitch. In fact, the results of that first trip were so good that Dr. Sohn has used eDestination ever since, and not just for Brady’s soccer tournaments. The doctor’s 10-year-old daughter, Sierra, is involved with competitive gymnastics (and qualified for state last year on the aforementioned Tacoma trip) and his oldest son, Kerry, 14, plays on a traveling hockey team. With all his children’s different sporting events, Dr. Sohn says that at times he is traveling outside of Spokane twice a month, but eDestination has made the planning simple.

“I jump on the computer and go into LexusDrivers.com. I will find our hotel and restaurants that are rated, let’s say, three stars by Zagat®, and put them into an eDestination folder. Then I have everything right there. You can go into a folder, you can go into Destination Assist, you can go to eDestination.”

Paper maps and printed directions are things of the past. “I’m essentially paperless while I travel and it’s awesome,” Dr. Sohn says. “I don’t remember the last time I pulled out a map or a travel guide. I just don’t use those anymore with eDestination and Lexus Enform.”

At the same time as eDestination has helped him plan his weekend travels, it has become an indispensable part of his busy professional life.

After 12 years of practicing family medicine, Dr. Sohn now specializes in long-term geriatric care and is a certified medical director for six Spokane adult care facilities. His days are hectic, to say the least. “As medical director, I actually wear a couple hats, with both patient care responsibilities and administrative duties,” he says.

In addition to his work as a medical director, Dr. Sohn is in partnership with a mobile X-ray unit. “We do real-time fluoroscopic X-rays that test swallowing function in people who have had strokes, Parkinson’s or Alzheimer’s disease,” he explains. “We do anywhere between three and 10 of these procedures a day, and travel to adult family homes, assisted living facilities, and private residences.”

To help balance all of his duties and time, the doctor’s staff assists with appointment scheduling and eDestination entry. “What my office does is arrange the appointments,” he explains. “Then they’ll go online to LexusDrivers.com and input my schedule for the day. When I’m leaving the house in the morning, the first thing I do is download my day into eDestination.”

Dr. Sohn says his staff is as pleased with eDestination as he is: “They think it’s great. It certainly saves them time, because I’m not calling them on the phone and asking them for addresses. They’ll put the name of where I’m going in the title of each destination, as well as the time. Not only do I know where I’m going, but I have my schedule there as well. Since the system shows the estimated time to the next destination, I know how long I have at each destination and when I have to leave for the next. All I have to do is press a few buttons on my navigation system and I’m off and going.”

One lesson that Dr. Sohn has learned since beginning to use eDestination is that not everybody has it as easy. “My business partner, who drives the X-ray van, has a different GPS system and he has to enter all the destinations manually. He’s always behind me by five or six minutes.”

A final testament to Dr. Sohn’s opinion of Lexus navigation technology? When he and his wife purchased a 2011 GX 460, he says that one of the reasons (the main one being the recent arrival of Isabella) was the available eDestination.

Courtesy of Lexus.com

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