Lexus is celebrating its 3rd year in Sports Illustrated Swimsuit Edition. This year, we are supporting the pre-launch for the All-New 2014 Lexus IS (available June 2013) in the magazine’s 50th Anniversary Issue hitting newsstands and tablets , February 12th. This year's concept, "Blend Out," was developed around the idea that some things refuse to blend in. They stand out. The All-New IS is one of those things. :
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