Lexus executive, Brian Bolain, gives a sneak peek of what Lexus will showcase at SEMA!

2013 Lexus GS 350 F Sport Details

One week before SEMA starts, Lexus has released details on the upcoming 2013 GS 350 F Sport — here’s the press release in full:

 

• F SPORT Package Features 19-Inch Staggered Width Wheels
• Dynamic Handling with F SPORT Tuned Adaptive Variable Suspension (AVS)
• Stopping Power with New Larger Front Brakes with High Friction Pads

TORRANCE, Calif., Oct. 25, 2011 – Lexus will reveal the all-new 2013 GS 350 mid-size luxury sedan with F SPORT package at the 2011 Specialty Equipment Market Association (SEMA) Show in Las Vegas. 

The Lexus press conference to reveal the 2013 GS 350 with F SPORT package will take place on Tuesday, Nov. 1 at 1:30 p.m. PDT at the outdoor Lexus exhibit tent, located between the Central and South Halls of the Las Vegas Convention Center. Following the press conference, media will have an opportunity to experience track rides in the all-new GS 350 with F SPORT package.

 

The GS 350 with F SPORT package will be on display at the Lexus tent from Nov. 1 – 4. JT Grey Racing Lexus LX 570 Team driver, Joe Bacal and race car driver, Scott Pruett will be on hand signing autographs on Tuesday, Nov. 1 from 10:00-11:00 a.m. and 12:00-1:00 p.m., respectively, at the Lexus tent. Joe Bacal will also be available to sign autographs throughout the day on Nov. 2.

Building on the excitement of the fourth-generation GS 350 which was revealed at Pebble Beach in August, the GS 350 with F SPORT package was designed to engage driving enthusiasts with factory engineering and the ability to take performance to an entirely new level. Unique to the F SPORT package will be aggressive 19-inch wheels, F SPORT-tuned Adaptive Variable Suspension (AVS), thicker anti-roll bars, bushing changes, and new larger front brakes with high friction pads. In addition, rear-wheel drive (RWD) models will be equipped with 19-inch staggered width wheels and Variable Gear Ratio Steering (VGRS).  Inside, the all-new package also features a sporty attitude with a new 16-way power driver’s sport seat, unique interior design treatment and available F SPORT exclusive Cabernet Red leather interior.

“The all-new GS 350 with F SPORT package will offer our customers more agility and a sportier appearance,” said Mark Templin, Lexus group vice president and general manager. “The racing-inspired F SPORT components were precision engineered for this vehicle, providing quality performance without compromise.”

Engine/Transmission/Drivetrain/Performance

As with the GS 350, the GS 350 with F SPORT package is powered by an advanced 3.5-liter V6, with four cams, and four valves per cylinder and dual Variable Valve Timing with intelligence. At 306 horsepower, it is one of the most powerful base engines in the segment, as well as the only one with both port and direct injection. It propels the car from 0-60 mph in 5.7 seconds and at the same time, fuel economy has been improved.

Acceleration from 30 to 50 mph can take just 3.0 seconds, and improved engine sound characteristics complement the bolder, more energetic personality of the new GS. The six-speed sequential shift automatic transmission has paddle shifters and sport driving functions as standard equipment.

The transmission incorporates many features adopted from the Lexus IS F high-performance sedan — including faster shifts, and downshift throttle blips — to support four driving modes that can be operated by toggling the Lexus Drive Mode selector. In addition to the Normal mode, the driver can customize the driving experience using ECO, Sport S and Sport S+ modes.

An optional electronically controlled all-wheel-drive system is designed to enhance traction in a variety of driving conditions. The system can vary front-to-rear torque balance from 50/50 to as much as 30/70, depending on driving conditions, for exceptional control.
 
Chassis/Body/Suspension/Tires/Brakes

To provide a more engaging driving experience, including a new aerodynamic body, a completely new platform with a wider stance and stiffer structure, a transmission with quicker shifts, distinctive engine sound and exhaust notes, and better seat support, Lexus engineers looked to the Lexus LFA supercar for inspiration. 

The new platform has been designed to be more rigid. Engineers conducted extensive platform testing, ultimately increasing the number of spot welds and adding laser welds in very specific locations. The track, wider by almost two inches, works in combination with a revised suspension design to help ensure a more solid stance and superior cornering performance. 

The new suspension system is designed to help guide the 2013 GS through corners with precision. In the front, upper and lower control arms are made from aluminum and employ larger bushings. The rear subframe has been completely redesigned to accommodate an all-new multi-link rear suspension, using improved suspension geometry that helps retain tire cornering force and enhances rear control. With the stiffer platform and lighter components, the shocks can use lighter-viscosity oil, so they move easily and respond to small inputs more quickly. 

The use of front and rear aluminum control arms helps reduce unsprung weight and results in significant improvements in agility, roll damping, ride comfort, body control and steering precision. Overall, the suspension is lighter and stronger, allowing it to react to driver input readily, and ride quietly without harshness. 

The GS 350 with F SPORT package will offer an optional newly developed Lexus Dynamic Handling (LDH) system with Dynamic Rear Steering (DRS) for those seeking more agility. This leading edge platform technology offers Lexus’ first integration of DRS; Electric Power Steering; and Variable Gear Ratio Steering. Monitoring vehicle speed, steering direction and driver inputs, the system calculates the optimum angle for all four wheels. LDH helps to optimize the vehicle slip angle. Using VGRS in the front and DRS in the rear, the system can independently manage both front and rear wheel steering angles to help improve turn-in response, rear grip, vehicle control and overall agility when cornering.

The latest generation of Lexus’ unique Vehicle Dynamics Integrated Management system coordinates Lexus Dynamic Handling; the Anti-lock Braking System; Traction Control; Vehicle Stability Control; and Adaptive Variable Suspension. Adaptive Variable Suspension helps front and rear wheel control and provides agile, sharp and confident driving behavior with a more direct response to the driver’s actions. The LDH system monitors vehicle speed and yaw rate, steering angle and speed, and lateral G to calculate the required rear wheel steering input, to a maximum DRS angle of 2.0 degrees. At most speeds below 50 mph the front and rear wheels turn in opposite directions. In certain conditions at speeds over 50 mph the front and rear wheels turn in the same direction.

Further coordinating DRS with VGRS and AVS, the Lexus Dynamic Handling system will automatically customize the adaptive suspension tuning and active safety systems to suit road conditions, vehicle speed and driving style, giving drivers the confidence to fully utilize the exceptional driving performance of the GS with F SPORT package.

The GS 350 RWD with F SPORT package will be exclusively equipped with 19-inch staggered width wheels paired with 235/40/19 front and 265/35/19 rear tires, the widest rear tires ever on a Lexus sedan. The wider width wheels allow for a sportier look, and will also help provide added traction.  All-wheel drive (AWD) models will be paired with 235/40/19 all-season tires in the front and rear. 

Safety/Security Features

As with the GS 350, the GS 350 with F SPORT package will be standard equipped with 10 airbags, including a knee airbag for both front driver and passenger. Rear seat occupants have seat-mounted side airbags, and all four outboard occupants are equipped with side curtain airbags. Also standard are new Whiplash Injury Lessening front seats designed to help limit excessive head movement, and help decrease the severity of whiplash-type injuries in certain types of rear-end collisions. Standard seatbelts with pretensioners with force limiters used for front and outboard rear seats further assist occupant protection.

Available options to help further enhance occupant safety include a Pre-Collision System, which uses the Dynamic Radar Cruise Control System to provide early warning of certain objects traveling directly ahead that might result in a front-end collision. The system also uses a Lexus-first infrared camera with new scanning technology to monitor the driver’s eyes. In the event that the driver does not appear to be looking forward when a collision appears imminent, the system will initiate the warning at an earlier threshold. If the driver still does not respond and make the appropriate maneuver, the system will initiate braking intervention up to 1.2 seconds prior to impact, helping to lessen the severity of the collision. With available Lexus Dynamic Handling, PCS will help further mitigate the occurrence of a collision.

Other available safety systems include a Night Vision System that enhances driver visibility at night; Heads Up Display; a Blind Spot Monitor that helps detect vehicles in rear/side blind spots; and Lane Keep Assist (LKA) with Lane Departure Warning (LDW). GS is the first in its segment to offer LKA with active steering torque to provide a small amount to assist in maintaining course, while the LDW feature alerts the driver if the system detects that the vehicle is beginning to drift out of the lane.
 
Exterior Design

The 2013 GS expresses a new generation of Lexus’ design philosophy with its precisely sculpted exterior and will lead the rest of the lineup in an entirely new direction. When designers shaped the GS they visualized the flow of air around it and, like the LFA supercar, maximized aerodynamic efficiency for low coefficient of drag.

Following the inspirational design cues of the IS line-up and CT 200h, the F SPORT package separates itself from the GS line-up with distinctive exterior details. To display its aggressive attitude, the GS 350 with F SPORT package will be outfitted with a sport front bumper and rear lower valence, rear lip spoiler, unique F SPORT mesh grille inserts and F SPORT badging.

The GS fuses distinctive style with engineering functionality. The signature spindle grille with its trapezoidal contours fully integrates into the aggressive front bumper allowing for efficient airflow. Air inlets located on the outer edges of the lower grille serve as cooling ducts. This distinctive Lexus design feature combined with the deep-set, high-tech headlamps and L-shaped LED daytime running lamps further express the vehicle’s confident and dynamic character. The headlamps use a projector beam design, adding a strong, chiseled appearance and excellent illumination. Fins incorporated into the side of the tail lamps and the design of the trunk area all help direct air over and past the car. The rear bumper underbody area was designed for reduced wind resistance to help keep the car firmly planted on the ground.

From the side, the GS projects the image of a spacious sport sedan with a road-hugging wider stance. The tapered lower rocker panel and the short front overhang give the vehicle a sense of motion. Width-enhancing front and rear wheel arches add an athletic stance-enhancing the vehicle’s dynamic presence.

The rear bumper features a distinctive exhaust diffuser and centered aero fins to help control underbody airflow. Combined with the L-shaped LED tail lamps, a Lexus design cue, these rear bumper features lend a high-performance appearance. Overall, the new GS sheet metal represents a significant extension of the Lexus L-finesse philosophy that is the core of all Lexus product design.

The GS 350 with F SPORT package will feature two new colors: Riviera Red and Liquid Platinum, and also be available in Starfire Pearl, Nebula Gray Pearl and Obsidian.  Vehicles in Riviera Red will benefit from glass flakes incorporated into the coating that adds a high level of brilliance to the paint. Lexus engineers developed a new advanced coating process for Liquid Platinum exteriors. The GS 350 will be the first Lexus to adopt this new coating technology. Vehicles with the Liquid Platinum exterior will appear more radiant as an additional metallic texture gives both strong shading and defined, sharp highlights. This metallic effect makes subtle and defined bodylines more noticeable and the surface appears finely polished.

Interior Design

To complement the aggressive-looking exterior of the F SPORT package, the interior will feature an exclusive design treatment with smooth striated aluminum trim, unique perforated leather trim, black headliner and aluminum pedals. Distinctive F SPORT badging will be showcased on the steering wheel. Focusing on the driver, the F SPORT package will feature a new 16-way power sport seat for increased lateral support. The driver’s seat will include a Lexus-first with power side bolsters, thigh support, adjustable seatback and four-way lumbar. To complete the uniqueness of the F SPORT package, a striking Cabernet Red leather interior will also be available. 

Painstaking attention to detail was applied to the GS cabin as well, to create a balance of luxurious and technological amenities and emotional design. The new layout of the long, sculpted dash gives the driver and front passenger a sense of roominess through its clean center stack and new, large high-resolution center control display placed deep near the front windshield. Most of the comfort and convenience controls, such as audio and climate, were relocated to provide a cleaner and more sophisticated dash layout.

The interior includes a number of embedded premium upgrades as standard equipment. A new energy-saving auto climate control system called S-Flow uses the occupant-detection system to focus airflow only to the front area where passengers are actually seated, a first-in-class technology. A next-generation Remote Touch with one-push confirmation is standard on all models and enables smooth, intuitive operations control.

The Remote Touch allows the user to operate the climate, audio, phone controls, optional navigation system and more. The screen menus are selected with the controller, eliminating the need to reach out. Remote Touch also reduces eye movement and helps users operate functions with reduced effort and distraction. A standard rear back-up camera helps add convenience.

The finely crafted cabin detail is complemented further by ambient lighting that unobtrusively welcomes and guides the user into the vehicle, providing a carefully designed experience. New white LED lights are sequentially lit to illuminate the areas around the doors, center console and footwells. A new analog clock with LED indicators, carved from an ingot, adds a unique touch, at once both modern and traditional.

“The GS 350 with F SPORT Package will be a distinctive offering of luxury and excitement,” said Templin. “With its dynamic handling, stopping power and true sporty feel this F SPORT package will be sure to please our enthusiasts.”
 
PRELIMINARY SPECIFICATIONS FOR GS 350 WITH F SPORT PACKAGE
 
Horsepower: 306 hp @ 6,400rpm
Torque: 277 lb-ft @ 4,800rpm

Transmission

Six-speed sequential-shift with paddle shifters, Electronic Controlled Automatic Transmission with intelligence (ECT-i)

Seating Capacity: 5

Overall Length (in.): 190.9
Width (in.): 72.4
Height (in.): 57.3
Wheelbase (in.): 112.2
Driven Wheels: Rear or All-Wheel Drive
Curb weight (lbs.): 3,715 (RWD) 3,890 (AWD)

Brake type

Ventilated front and rear disc with Anti-lock Braking System (ABS), Electronic Brake force Distribution (EBD), Brake Assist (BA) and Vehicle Dynamics Integrated Management system (VDIM)

Wheel size: RWD 19” x 8” (Front), 19” x 9” (Rear), AWD 19” x 8”
Tire size: RWD 235/40/19 (Front) 265/35/19 (Rear), AWD 235/40/19 (Front and Rear)

0 – 60 mph: Estimated 5.7 seconds
Top Track Speed: Estimated 142 mph (electronically limited)
MPG (City/Hwy/Comb.): 20/27/23 (RWD), 18/25/20 (AWD)

 

Courtesy of lexusenthusiast.com

Lexus returns in its fifth year to the 2011 SEMA Show with another extraordinary collection of exciting custom build cars!.

CAR MEDIA GUIDE FOR THE 2011 SEMA SHOW

This year, celebrating its launch of the all-new GS 350, Lexus will reveal and feature the all-new GS 350 with F SPORT Package. Lexus will feature nine dynamic vehicles at its exhibit:

See the full gallery on Posterous

• GS 350 with F SPORT Package by Lexus
• Project GS F SPORT by Five Axis
• CT 200h F SPORT Special Edition by Lexus
• CT 200h by Five Axis
• IS 350 with F SPORT Package by Lexus
• IS 250C with F SPORT Package by Lexus
• IS F by Lexus
• IS 350C by VIP Auto Salon
• LX 570 by JT Grey Racing

All of the vehicles will be available for viewing at the Lexus exhibit tent, located outside between the Central and South Halls of the Las Vegas Convention Center.

GS 350 with F SPORT Package by Lexus
Description
Building on the excitement of the fourth-generation GS that was revealed at Pebble Beach in August, the all-new GS 350
with F SPORT package was designed to engage driving enthusiasts with factory engineering and the ability to take
performance to an entirely new level. With its dynamic handling, stopping power and true sporty feel, the GS 350 with
F SPORT package is sure to be the crowd pleaser at SEMA.
Highlights
• Rear-wheel drive models features 19-inch staggered width wheels
• F SPORT tuned Adaptive Variable Suspension
• New larger front brakes with high friction pads
• Sport front bumper and rear lower valence
• Rear lip spoiler
• F SPORT mesh grille inserts
• Exclusive design treatment with smooth striated aluminum trim
• 16-way power driver’s sport seat with Lexus first power side bolsters, thigh support and four-way lumbar
• F SPORT exclusive Cabernet Red leather interior

Project GS F SPORT by Five Axis
Description
Troy Sumitomo and Five Axis returns to SEMA with an exciting and fresh take on the all-new GS 350. Featuring a
stunning Glacier White Paint with custom Slate Gray accents, an AirRunner TC-5 air suspension system and
custom fabricated exhaust with dual finishers, this is one project car that refuses to be ignored.
Highlights
• Five Axis widebody conversion
• Unique silver textured accents
• Stoptech Front and Rear Big Brake Kit
• AirRunner TC-5 Air Suspension System
• FIVE:AD S5:F Alloy Wheels

CT 200h F SPORT Special Edition by Lexus
Description
With a combined 42 mpg fuel economy rating, the CT 200h is as efficient as it is exhilarating. Adding style and excitement
with F SPORT cues, it makes this CT an all-inclusive sport and luxury package.
Highlights
• F SPORT 17-inch alloy wheels with Liquid Silver finish
• F SPORT suspension with anti-sway bar and springs
• Ocean Blue NuLuxe trimmed seats
• Front grilled with mesh pattern and metal scuff plates
• Larger rear spoiler

CT 200h by Five Axis
Description
Taking fun to a new level, Five Axis took the CT 200h and added a custom widebody conversion, a striking JDSU “Dark
Passage” paint and a TEIN flex coilover suspension system. This CT proves that you can use ‘fun-to-drive’ and ‘hybrid’ in the
same sentence.
Highlights
• Uniquely appointed seats with laser etched Ultrasuede®
EcoDesign™ inserts
• Custom illuminated headliner with Ultrasuede®EcoDesign™ upholstery
• Upholstery by Turinmodel, Inc.
• Stop Tech High Performance Big Brake Kit – Front with 12.0 x 1.1-inch cross-drilled rotor
• Custom FIVE:AD forged wheels

IS 350 with F SPORT Package by Lexus
Description
Taking inspiration from the IS F ultra-performance sedan, the IS 350 with F SPORT package provides more power, agility
and a sportier appearance.
Highlights
• Special suspension and steering tuning
• 18-inch alloy wheels with super-chrome finish
• Front lip spoiler, rear deck spoiler and dark-chrome front grille insert
• Available Ultrasonic Blue exterior
• F SPORT heated front seats
• F SPORT badging on steering wheel, shift knob and doorsill scuff plates

IS 250C with F SPORT Package by Lexus
Description
The sophisticated IS 250C with F SPORT package continues to blend the expressive stylishness of a hardtop convertible
with the quietness and comfort of a coupe. Young at heart customers appreciate the IS convertible’s ability to quickly go from
hardtop to convertible in less than 21 seconds. A fun-in-the-sun driving experience is enhanced in this sleek convertible with
F SPORT cues and components.
Highlights
• F SPORT wheels and tires
• F SPORT brake upgrade
• F SPORT performance exhaust
• Bi-xenon HID, auto-leveling headlamps

IS F by Lexus
Description
As the first production model to wear the brand's "F" marquee, the Lexus IS F offers a thrilling, fun-to-drive experience.
Providing stimulating driving dynamics, the IS F is exclusively powered by a performance-tuned 5.0-liter V8 engine teamed
to an eight-speed Sport Direct Shift transmission.
Highlights
• 19-inch forged aluminum wheels manufactured for Lexus by BBS
• Bi-xenon HID, auto-leveling headlamps
• Distinctive F marquee styling cues
• Dual-polished stainless-steel exhaust diffusers
• Blue accents exclusive to “F” marque

IS 350C by VIP Auto Salon
Description
VIP Auto Salon is no stranger to Lexus. They’ve modified many custom vehicles with their extreme designs. This custom
Chameleon paint by K&W features a Seibon carbon fiber hood, a high-performance exhaust system, F SPORT
lowering springs, Bilstein shock absorber set and F SPORT 19-inch full-faced forged alloy wheels.
Highlights
• Custom carbon fiber aero styling package
• Custom seat inserts by Top Stitch
• HID fog light kit and DRL LED replacement
• Power Enterprise Rotex Supercharger kit by Apexi x VIP Auto Salon
• TOMS upper shock tower brace

Lexus LX 570 by JT Grey Racing
Description
Driver Joe Bacal and the JT Grey Racing team shows just how capable, reliable and durable the Lexus LX 570 is.
The LX 570 has conquered rugged and extreme desert terrains and with its off-road mastery and powerful 5.7-liter
V8, it is sure to be a winning combination.
Highlights
• 37-inch BF Goodrich Baja TA race tires
• 17-inch F Sport forged off-road wheels
• Custom King Racing shocks
• Off road lighting with 70 watt carbon fiber HID
• Sparco race seats

 

Courtesy of Lexus.com

Take a look at this great deal! Swap out some air for some nitrogen!

Take a look at this great deal! Swap out some air for some nitrogen!

Come take this beautiful Volvo C70 for a test drive this weekend!

2007 Volvo C70 T5

Price
$22,900

• Exterior: White
• Interior: Cashmere
• Engine: 2.5L 5 cyl Fuel Injected Turbo
• Transmission: Automatic
• VIN: YV1MC68257J018543
• Stock Number: 68028A
• Mileage: 53,305

 

Click here to view full listing.

Learn more about Traction Control and Vehicle Stability Control!

Stay Healthy by Combating Colds: Tips for preventing and treating common viruses.

The U.S. National Library of Medicine (NLM) estimates that in one year, Americans suffer one billion colds. And while the common cold may last a day or two, it can also linger for two weeks, interrupting your every day routine. Fortunately, government organizations like the National Institutes of Health (NIH) and the Centers for Disease Control and Prevention (CDC) offer useful information for avoiding and treating colds and all their bothersome symptoms.

The CDC notes that over 200 viruses can be responsible for a cold, and the NLM points out that cold virus germs are spread by physical contact, as well as inhalation. Therefore, good hygiene is key to prevention; wash your hands frequently, and avoid close contact with those suffering from colds or other upper respiratory infections. Visit www.cdc.gov/features/handwashing/ for proper hand washing techniques, proper use of hand sanitizers and links to lots of related information.

If congestion, a sore throat and body aches are interrupting your daily life, you should pay your doctor a visit. Don’t be surprised, however, if you leave without a prescription; the CDC explains that because the common cold is caused by a virus, antibiotics are ineffective and can actually be harmful if taken when not needed. Doctors can prescribe medications to alleviate the symptoms of a cold, so talk to your provider about options for coughing, congestion or headache relief.

There are many home remedies for combating cold symptoms. The NIH and National Institute of Allergy and Infectious Diseases recommend getting plenty of rest, gargling with warm salt water, using throat anesthetic sprays and drinking lots of fluids.

The common cold tends to go away on its own, but the CDC advises the attention of a healthcare provider if you have a temperature higher than 100.4 degrees Fahrenheit or your symptoms have lasted for more than 10 days.

For more information, visit the U.S. National Library of Medicine at www.nlm.nih.gov/medlineplus/commoncold.html, and the Centers for Disease Control and Prevention at www.cdc.gov/getsmart/antibiotic-use/URI/colds.html. If you have children heading back to school this fall, brushing up on cold prevention and relief tips can especially come in handy.

Toyota and Lexus Honor the Entertainment Industry's Environmental Excellence at the 21st Annual Environmental Media Awards

TORRANCE, Calif., October 13, 2011 – Toyota and Lexus are once again celebrating the entertainment industry’s environmental efforts as the presenting sponsors of the Environmental Media Awards on Saturday, Oct. 15. In its 21^st year, the annual event honors film and television productions that communicate environmental messages in the most creative and influential ways. This year’s honorees are actor and musician Justin Timberlake, communications executive Marc Nathanson, Southern California Edison, and the Producer’s Guild of America’s environmental initiative – PGA Green. The nominees include films such as Yogi Bear, Disneynature African Cats and The Other Guys, and TV programs such as The Good Wife, Nurse Jackie, CSI: Crime Scene Investigation, The Biggest Loser and Futurama. This year marks Lexus and Toyota’s 11^th year as the presenting sponsors.

“More than a decade ago, Toyota and Lexus joined forces with the Environmental Media Association to help communicate the benefits of hybrid technology.  It’s inspiring to see how EMA links the power of celebrity and the influence of entertainment to environmental awareness,” said Dian Ogilvie, senior vice president and secretary of Toyota Motor North America. “We congratulate the nominees and special honorees, and we thank you for continuing to convey environmental messages and actions in creative and influential ways.” 

The Toyota and Lexus line-up of hybrid vehicles will be featured at the ceremony at Warner Bros. Studios in Burbank, Calif. Attendees will get a preview of several Toyota vehicles before they go on sale, including the all-new Prius v, 2012 Camry Hybrid, 2012 Prius Plug-in and the second-generation RAV4 EV prototype. On October 15, interested customers can begin signing up for updates on the RAV4 EV production vehicle coming in 2012 by visiting http://www.toyota.com/rav4ev. In addition, the Lexus CT 200h, the world’s first premium luxury compact hybrid, the RX 450h and LS 600h L, as well as the Toyota Highlander Hybrid will be on display.        

Toyota Motor Sales, USA, Inc. is a member of the Environmental Media Association’s Corporate Board. 

For more information on Toyota and Lexus environmental initiatives, please visit www.toyota.com/about/environment.  />
To view live tweets from the Environmental Media Awards starting around 6 PM PT on October 15, follow www.twitter.com/toyota and www.twitter.com/lexus with the hashtag #EMA2011, and for the first time ever, the Environmental Media Awards will be livestreamed at www.facebook.com/EMAOnline.>

Courtesy of Lexus.com

All you need to know about our service department is right here! From our service hours to scheduling an appointment...you can find it here!

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Defensive Driving Rule #6: Wear Your Seat Belt!

Without a doubt, seat belts are the most significant safety device ever invented. Seat belts do several things for you. They provide impact protection, they absorb crash forces, and they keep you from being thrown out of the vehicle. Modern vehicles are built with "crumple zones," and seat belts are an integral part of the system. The belts hold you in place while the vehicle collapses around your "safe" zone. Belts help keep you in your place, in control, and better able to avoid a crash. Yet for all these benefits, folks have lots of "reasons" why they don't wear them.

1. "They wrinkle my clothes." Absolutely, they do.

2. "They're uncomfortable." Maybe so, but you can adjust them so they fit better. If you need to have your belts adjusted to fit, see your dealer.

3. "I want to be thrown clear of the vehicle in a crash." Oh yes, PLEASE, on my head! By the way, that's the number one cause of death in vehicle crashes.

4. "I don't want to be trapped if there's a collision, or my vehicle ends up in the water, or on fire." Wearing belts increases the likelihood you will be conscious after impact, less injured, and more able to get out. Seat belt failure or jamming isn't common.

5. "The government can't tell ME what to do! It's a free country!" Yes, it is. But what about other people's rights? When you don't wear belts and get injured, what happens when your insurance runs out? The public pays your medical bills, that's what. In my state, this costs taxpayers around $35 million a year.

6. "I've heard of people who were in crashes who would have been killed if they'd been wearing belts." Who says so? Not any safety expert with whom I've ever spoken. If a collision can kill you with a belt on, then you're out of luck without the belt also, unless by a fluke. What I want is good odds. The statistics show that seat belts would prevent roughly 50% of deaths and injuries.

What about others who ride with you—what if they won't wear belts? I would say no ride for them. In any collision, unbelted passengers become flying objects—you can be injured if you are struck from behind by an unbelted passenger, even with your belt on.

Here's one last argument. If you are involved in a crash without belts, you may be held partially responsible for your own injuries, even if the other guy is mostly at fault in the crash. The insurance company or a court may rule that X% of your injuries were caused by your failure to protect yourself, and reduce any award by that amount. If your injuries are severe, that can cost you millions.

 

Courtesy of www.roadtripamerica.com

We've got the best deals on new and used vehicles around! Be sure to take advantage of them!

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Interbrand Releases the 12th Annual Best Global Brands Report

Coca-Cola claims the #1 spot; Luxury brands make a comeback;
Biggest-riser Apple enters the Top 10 for the first time

NEW YORK, New York -- October 4, 2011 — Coca-Cola (#1) takes the lead in Interbrand’s 2011 Best Global Brands report for the 12th consecutive year. Another brand leader is Apple (#8). With a brand value that increased a staggering 58 percent, Apple is this year’s top riser and, for the first time, it sits amongst the top 10 brands listed in Interbrand’s report.

Interbrand, a leading brand consultancy, produces its Best Global Brands report based on a unique methodology. The methodology analyzes three key aspects that contribute to a brand’s value:

• The financial performance of the branded products or services
• The role of brand in the purchase decision process
• The strength of the brand to continue to secure earnings for a company

2011 OVERVIEW
Due to the volatile markets and uncertain business climate that characterized 2011, brands are in the midst of adapting to a new reality. “Uncertainty is the new status quo, so today’s brands need to be quick and nimble,” remarked Jez Frampton, Interbrand’s Global Chief Executive Officer. “Consistency, relevance and commitment are imperative if a brand is to keep pace in our rapidly changing world.”

This year’s Top 100 Best Global Brands have demonstrated that, despite an erratic economic landscape, they are constantly flexing, evolving and innovating – all in an effort to meet the new needs of today’s consumer. “By refining digital strategies and strengthening social networks, today’s most valuable brands are creating more relevant customer engagements. These brands have seized opportunities to host richer, more tailored experiences, which, in turn, help drive longer-term loyalty and value among consumers and partners alike,” noted Frampton.

TECHNOLOGY BRANDS DOMINATE IN 2011
This past year, technology brands continued to show sector-wide growth. Seven of the top 10 brands (IBM, Microsoft, Google, GE, Intel, Apple and Hewlett-Packard), four of the five biggest risers (Apple, Amazon.com, Google and Samsung) and the one of the few new entrants to the Best Global Brands report (HTC, the mobile device maker in Taiwan) all hail from within the tech sector. A few highlights include:

• IBM (#2), one of the foremost global B2B companies, showed a very strong performance this year.  This underscores the increasing importance of brand in the B2B space.  A strong brand presence is not only crucial to driving sales at the retail cash register, but also in driving business-to-business purchase decisions as well. IBM’s performance is also a strong indicator that well-defined corporate strategies, like the company's Smarter Planet business strategy, can become very valuable business assets.
• Amazon.com (#26) has become one of the world’s strongest brands in record time – jumping 32% in brand value this past year. Much of Amazon’s recent success can be directly attributed to its strong sales of the Kindle and e-books. By identifying a consumer need ahead of competitors and quickly developing the technology to meet that need, Amazon managed to create a new revenue stream  — one that bolstered both its original business model and, correspondingly, its brand value.
• HTC (#98) made its first appearance in Interbrand’s Best Global Brands report this year. HTC, a mobile device company that recently shifted from B2B to B2C, is focusing on increasing consumer awareness, establishing partnerships with more established brands and enhancing its digital brand strategy – all of which make it a brand to watch in the year ahead.

AUTOMOTIVE BRANDS SHOW RESILIENCY
The past year was marked by remarkable growth in the auto industry, driven primarily by an economic recovery in classic European markets, a resurgence of the US automotive industry and high demand for cars in China.  

• Nissan Motor (#90), Japan’s second largest carmaker, returns to Interbrand’s Best Global Brands report for the first time since 2007. Nissan was able to restock inventories faster than its competitors immediately following the earthquake that devastated Japan last March. In doing so, Nissan proved to be resilient during a difficult time for both the company and its home country -- and managed to increase its brand value as a result.
• Toyota (#11) retains its position as the #1 automotive brand in Interbrand’s 2011 report. Like Nissan, Toyota exhibited great resiliency by increasing its brand value 6%. Even though Toyota faced both an internal crisis (lack of quality control in 2010) and an external crisis (Japan’s earthquake in early 2011), the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts.

LUXURY BRANDS ON THE RISE
All luxury brands appearing in Interbrand’s report were able to increase their respective brand values by striking a delicate balance in 2011: They each leveraged their iconic status and simultaneously engaged new consumers in unique and relevant experiences.

• Corporations such as Louis Vuitton (#18), Gucci (#39), Hermès (#66), Cartier (#70), Tiffany (#73), Armani (#93) and Burberry (#95) all saw their respective brand values increase this year – a tremendous business achievement considering the world’s tumultuous economic conditions. Each of these luxury brands put a renewed focus on quality, craftsmanship and an increased emphasis on digital brand strategy.
• Most notably, Burberry (#95) increased its brand value by 20%, making the British luxury retailer one of the top risers in this year’s report. While luxury brands performed well across the board, Burberry bested them all by focusing on its core competencies in fashion, digital innovation and global expansion.

FINANCIAL SERVICES’ SLOW PATH TO RECOVERY
Following the 2008 financial crisis, certain financial brands continue to struggle – particularly those financial brands based in the US. Legacy banking brands Goldman Sachs (#38), Citi (#42) and Morgan Stanley (#54) saw slight declines in brand value in Interbrand’s 2011 report. Certain European-based financial institutions, however, saw brand values climb five percent or more within the past year. Allianz (#67) experienced growth of 9 percent within the European financial services sector, while Spanish banking giant Santander (#68) and Zurich (#94) from Switzerland also showed growth in terms of brand value. Such organizations seemed deeply committed to restoring consumer trust and reestablishing strong business ethics.

Interbrand’s full 2011 Best Global Brands report is available (along with expanded content and methodology) on both www.Interbrand.com and www.BestGlobalBrands.com. The report is also available for download to iPads. Developed by Interbrand and powered by PixelMags Inc., the download is available on the iPad App Store.

About Interbrand
Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 25 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design creativity enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics.  Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands. It is also known for having created a broader platform for the discussion on brands in the Webby-award winning website www.brandchannel.com. For more information on Interbrand, visit www.interbrand.com.

The Lexus Eco Challenge- Inspiring young students to make a difference.

It makes sense that Lexus, a company known for leaning into the future, should focus its corporate charitable activities on children who are the future of our communities, our country and our world.

Of the many programs Lexus supports, it is especially proud to sponsor the Lexus Eco Challenge, a nationwide contest designed to inspire middle- and high-school students to solve real world problems with environmentally friendly solutions.

The Eco Challenge is a natural extension for Lexus where the boundaries of environmentally friendly technology are constantly expanded and applied to automotive design, production and performance. Its corporate partner, Scholastic, is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media.

Each September, the Lexus Eco Challenge kicks off with teams of students, working under the guidance of their teachers, developing eco-themed projects in categories such as Land/Water and Air/Climate. Students are competing for a chance to win part of $500,000 in scholarships and grants. In spring 2012, semi-finalist teams go head-to-head in a final contest to select a grand prize-winning team.

In 2010, the Eco Challenge winning team built a solar-powered biodiesel production system for a Haitian school.

Other winning entries included a team of students from Wisconsin who created lesson plans on green energy practices, partnered with local businesses and filmed a documentary about their work. In addition, the team submitted a grant proposal to a local electric utility to acquire more solar panels and establish a scholarship for another school to work on a similar eco-responsible project.

A high school team of more than 40 students from California studied global organic and inorganic contamination in lobsters. With help from California State University Long Beach, the team’s research resulted in 30 Geographic Information Systems (GIS) maps for each of the contaminants present in the lobster samples with results being published in California Diving News.

An Eco Challenge team from New York focused on the problems associated with carbon emissions and global warming, creating holiday gifts from recycled materials and launching a community-wide recycling program.

To learn more about how Lexus is inspiring young students to make a difference by coming together to help solve the problems of today and tomorrow, visit the Lexus Eco Challenge website at www.scholastic.com/lexus/.>

2013 Lexus GS F-Sport Revealed in South Africa

Posted by krew on October 6th, 2011

Expected to debut at SEMA in November, the Lexus GS F-Sport has been unveiled early by Lexus South Africa at the Johannesburg Motor Show — here’s some photos from their Facebook announcement:

Admittedly, these photos don’t reveal the full package, but let’s do some cropping, starting with the front-end:

We caught a glimpse of the front-end in the earlier teaser image, but there’s something more impressive about seeing the whole package all at once. Image quality aside, I’m liking that mesh grille.

The only other noticeable exterior difference is the rear spoiler:

Beyond these photos, there’s still much to learn about the new GS F-Sport — more information is sure to follow.

 

Courtesy of LexusEnthusiast.com

Flipboard enables iPad users to tap into a new multi-media experience.

Lexus is known for putting advanced technology into motion, for combining power and grace to create a uniquely personal driving experience that is, quite literally, moving. Therefore, it makes sense that Lexus would choose one of the world’s most advanced communications platforms to stay in touch with automotive enthusiasts.

Beginning in October, Lexus will use Flipboard, the “world’s first social magazine,” to launch its new advertising campaign in the pages of Bon Appétit, The New Yorker and Wired.

The Flipboard app for the Apple iPad collects popular news sources—especially the ones you choose—as well as updates to your Twitter and Facebook accounts, and transforms them into a magazine style format on your iPad.

Flip through the pages on Flipboard as easily as a conventional magazine; when you tap an advertisement that piques your interest, it delivers you to the brand's website or Facebook page..

"At Lexus, we strive to remain at the forefront of technology, whether in how we design our vehicles or how we communicate with consumers," states Dave Nordstrom, Vice President of Marketing for Lexus. "This new Flipboard integration will enable us to connect with our audience, and their lifestyles, in a creative way."

Even the biggest fan of social media may feel overwhelmed by the sheer number of updates and the amount of information offered on different platforms. The genius of Flipboard is that it automatically collects posts, blogs, videos and updates from friends and other sources, and reformats them into a colorful, browsable, easy-to-read e-magazine.

Because only a limited number of ad pages are available in Flipboard magazines, advertisers such as Lexus derive greater benefit from their advertisements. At the same time, the ads present readers with valuable information in an exciting, new interactive format that generates interest and encourages relationships with brand loyalists.

Flipboard was developed for the iPad in partnership with the Condé Nast family of publications, which also includes such excellent magazines as Vogue, GQ, Allure, Architectural Digest, Details, Golf Digest, Vanity Fair and Condé Nast Traveler.

“Condé Nast continues to create new experiences for their content that also brings new reach to their advertisers. We are excited to be a part of this overarching strategy and bring their amazing stories, images, publications and advertisers to readers on Flipboard,” said Mike McCue, CEO of Flipboard.

Watch for the Lexus ads on Flipboard, coming this October.

Lexus Introduces 2012 Special Edition Models for LS 460, ES 350 and CT 200h

• LS 460 RWD Adds to Sport Package with Navigation and Exclusive Two-Tone Interior Trim
• ES 350 Luxury Augmented by Unique Saddle Leather Interior and High-Gloss 17-Inch Wheels
• CT 200h Further Reinforces Fun To Drive Hybrid Image By Offering F Sport Performance Components and Visual Cues

See the full gallery on Posterous

TORRANCE, Calif. (Sept. 30, 2011) – Continuing to expand the brand’s wider range of style and customer appeal, Lexus today announced Special Edition models for the 2012 LS 460, ES 350 and CT 200h. Well-known for indulging its customers with incomparable comfort and elegance, Lexus will offer numerous exclusive exterior and interior features for an even sportier look and feel.

“The Special Edition models will offer our customers choices to fit their luxury and sporty needs,” said Mark Templin, Lexus Division group vice president and general manager. “With the unique and exclusive package offerings, the Special Edition models further demonstrate Lexus’ commitment to our customers.”

Lexus also announced Manufacturer’s Suggested Retail Prices (MSRP) of $77,000 for the 2012 LS 460 Sport Special Edition, $40,475 for the 2012 ES 350 Touring Edition and $37,995 for the 2012 CT 200h F Sport Special Edition. The CT 200h Special Edition will arrive at dealerships next month and the LS and ES Special Editions will arrive in November. The MSRPs do not include a delivery, processing and handling fee of $875. Production of the Special Edition models will be limited to 250 units of the LS Sport Special Edition, 2,000 units of the ES 350 Touring Edition and 900 units of the CT 200h F Sport Special Edition. 

LS 460 Sport Special Edition

The LS 460 Sport package was introduced for 2010MY and is the first of its kind for the LS and exudes sporty exterior styling with a distinctive look. Available only for the 2012 LS 460 Rear-Wheel Drive (RWD) model, the 2012 LS 460 Sport Special Edition will include all existing Sport package performance and appearance elements, and a distinctive interior package. It will be distinguished from other LS models by an Obsidian exterior and the following features:

·        Two-tone black and topaz beige interior with contrast stitching on black leather trim

·        Lexus HDD Navigation System

·        Sport and Comfort Packages

o   19-inch, split 10-spoke forged alloy wheels with summer tires
o   Brembo brakes
o   Sport-tuned air suspension with Variable Gear Ratio Steering (VGRS)
o   Sport exterior trim and grille
o   Sport front seats with climate control
o   Leather-trimmed heated steering wheel with paddle shifters

o   Headlamp washer

o   Intuitive Parking Assist

o   Matte Dark Brown Ash Burl wood trim

o   One-touch open/close power trunk

o   Power door closers

o   Heated rear seats

o   Rear power sunshade

ES 350 Touring Edition

The 2012 ES 350 Touring Edition, only available in two colors, Stargazer Black and Starfire Pearl, will be set apart from other ES models by the following elements:

·        17-inch 10-spoke wheels in Liquid Graphite finish with full-size spare wheel and tire

·        Wood and leather-trimmed steering wheel and shift knob

·        Heated and ventilated front seats

·        Lexus HDD Navigation System

·        Saddle Tan leather-trimmed seats, center console lid and door armrest

·        Brown Walnut wood trim

CT 200h F Sport Special Edition

The popular CT 200h hybrid premium compact model will expand its line with a 2012 CT 200h F Sport Special Edition. Available for only the Premium model, the 2012 CT 200h F Sport Special Edition is offered in three colors, Nebula Gray Pearl, Starfire Pearl and Tungsten Pearl, and includes the following features:

·        F Sport 17-inch alloy wheels with Liquid Silver finish

·        F Sport suspension with anti-sway bar and springs

·        Ocean Blue NuLuxe trimmed seats

·        Black F Sport floor mats with blue contrast stitching

·        TUMI tote and backpack both with F Sport embossed logo and Ocean Blue NuLuxe zippers and lining

·        F Sport Package

o   Unique front mesh grille

o   Larger rear spoiler

o   F Sport exterior badge

o   Metal front scuff plates

o   Aluminum sport pedals

o   Metallic trim added to dash panel

o   Perforated leather-trimmed steering wheel with F Sport logo

o   Leather-trimmed shift knob

o   Black headliner

·        Navigation Package

·        Premium Audio Package

“The LS, ES and CT Special Editions are unique packages of style and excitement. With limited units available nationwide, they’ll sell out fast to customers who want an all-inclusive sport and luxury package,” said Templin.

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Courtesy of Toyota.com